Search engine optimization #1 | Basics in five steps

Here we cover the question of “How you can find your perfect keyword” for your for example website. that google ranks it as high as possible.

What is SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. In one sentence: Let people find your side on google or yahoo searching for things they need.

Step #1: Keywords – how to feed the search engines the right way

Search Engines look up for Keywords. First, we want to know which Keywords are relevant to us. Here comes the tool “Keywords Everywhere” in place. It shows you additional information about how valuable your keyword is and how much competition there is. Lower than 0,3 is good, higher is not beatable. Up to 0,6, it is very hard but from 0,6 and more it is damn hard.
Furthermore, it shows you related Keywords and what people also search for. Great information I guess 🙂

First, we have to clarify some words

Bounce rate: You go to a side and leave without buying anything. You “bounced off the page”. Bad for the site owner.
Conversation rate: Go to a side, find something valuable and buy stuff. You got converted. Good for the site owner.

Broad Keywords: 1-2 words & high search volume. Example: chocolate cake.
Longtail Keywords: 2-8 words & more specific, so less search volume but a higher conversion, because of a higher chance of finding what I’m searching for. Example: chocolate cake for 5-year-old pirates.

Step #2: Where you can find keywords for your page or niche.

In school, they taught us Wikipedia is a bad source for information – I disagreed. Also, in this case, its a great source for finding good keywords to fill up our Keyword list. Just search for your topic and let’s see what highlighted words we will find there.
All these topics, all these words are connected to your topic you have searched for. One tip is to write down all these words down, we will use them later on. We will filter them by their value and place them on our webpage. Not just like a big text rubbish, we simply prefer these words over others with the same meaning but a higher value in search engines. We also convert the short ones into longtail keywords to increase the conversion rate even more.
Another good source is Ubersuggest for getting new keyword ideas. You can also find a good information about Cost per Click in your area for google advertising. You also get a list of other keywords you can use for making your own list bigger. Just download the ones which are interesting for your specific topic. Not blindly any of them.

Step #3: What you now can do with your keyword list.

We now filter them for the high-value ones.
Two words. Keyword Planner. It’s from Google and we can import in our list we have created and analyze them, and get also more ideas. You here can find new keywords or get search volume and forecasts. You now can filter for average monthly searches, competition, and cost per click. you now will end up with 5-10 good keywords, because we will compare five phrases at the same time in “Google trend” to find out the best ones. For example, you find five which have low competition but a good search volume.

So let’s get into google trends. Here we can see as a chart the interest for our searched topic. For example Bitcoin. You can see, that the coinmarketcap course and the interest on google for bitcoin look pretty much the same. A high peak at the end of 2017 and then a free fall till today.
One great thing about google trends is, that we can filter for categories, for example, finance. Next, we can also filter for the Web search. News Search or YouTube search for example. Great! We can find the funnels we want to promote our side and look at how the changes are back in time. Very valuable information.

We now can compare different phrases to find out the best ones on the basis of interest in the search channels. You also have a breakdown by region. If you run a german blog, only german speaking people are your target group, so you may prefer the keywords which are searched in Germany.

Finally, you now have 5 Keywords ranked by your special needs.

Step #4: Can we reach #1 on Google

Here a tool named MozBar will help us. It’s also a Chrome extension and when you now search for something you see under the websites additional information. Mainly “Page authority” (PA) and “Domain Authority” (DA). A DA of over 80 ist hard to come over, but for example, 50 is achievable. If there are pages with let’s say PA of 40 and DA of 50, we can get a high position on google, maybe #1.
So all you have to do is to write down your keywords and take a look at the PA and DA of the result.

Step #5: The best possible choice for our web page!

We now are ready for the keyword validation. Now it’s getting serious. Get back to Google Keyword Planner and click on “Get search volume and forecast”.
Now let’s say you want to place advertising on google. You now can look for each keyword how much it would cost per click, how many customers will see it, for an exact period of time. It will give you a good idea to select the best keywords for your case. You maybe choose one with high volume, because many will see it and low competition.
Now you search for this keyword you have chosen and look via MozBar if you can reach #1 because the competition sites have a PA lower than 45. After checking in google trends you now have ONE best keyword for your case. Not two, not three, only one.